Client: Universal Music Group

Content Creation: FiveStone Studios

Projection and Mapping: DWP Live

Location: Nashville, TN

Year: 2018

In June of 2018, Nashville-based DWP Live and FiveStone Studios partnered with Universal Music Group to
promote country music star Carrie Underwood’s new album, Cry Pretty. DWP Live used Barco UDX-4K32 laser
projectors and disguise 4x4pro media servers to project the sensational content created by FiveStone Studios
on a six thousand square foot building canvas. DWP Live worked tirelessly with the building owner to secure
permits for the temporary installation of the projectors on the rooftop of the newly constructed building. The
four-day project lit up the night and was visible to thousands of fans that descended upon downtown
Nashville for the popular CMA Country Music Festival. The promotion reached over one million impressions
across several social media platforms and thousands of event attendees. The client, Universal Music Group,
described the production as “hugely successful, and beyond what we imagined.”