Carrie Underwood Projection

  • CLIENT: Universal Music Group

  • CONTENT CREATION: FiveStone Studios


  • LOCATION: Nashville, TN

  • YEAR: 2018

In June of 2018, Nashville-based DWP Live and FiveStone Studios partnered with Universal Music Group to promote country music star Carrie Underwood’s new album, Cry Pretty. DWP Live used Barco UDX-4K32 laser projectors and disguise 4x4pro media servers to project the sensational content created by FiveStone Studios on a six thousand square foot building canvas. DWP Live worked tirelessly with the building owner to secure permits for the temporary installation of the projectors on the rooftop of the newly constructed building. The four-day project lit up the night and was visible to thousands of fans that descended upon downtown
Nashville for the popular CMA Country Music Festival. The promotion reached over one million impressions across several social media platforms and thousands of event attendees. The client, Universal Music Group, described the production as “hugely successful, and beyond what we imagined.”