BlackTrax Technology at Adobe Summit

DWP Live brings cutting-edge motion tracking to Las Vegas digital marketing conference

4.12.16

Print Stage lighting company, Christie Lites, hired DWP Live to provide BlackTrax technology for the 2016 Adobe Summit, which took place at The Venetian and The Palazzo hotels in Las Vegas from March 20-24. BlackTrax, a real-time motion tracking solution from CAST, is the most complete solution for tracking and automation on the market today. BlackTrax’s intelligent tracking can track people or moving objects and send their positional data to media servers, automated lights and robotic cameras. DWP Live used the technology to track lighting at the Adobe event. “The video screen upstage extended the full height of the event space, so there wasn’t room to have back spotlights for event presenters, so we used six MAC Viper fixtures controlled by BlackTrax as backlights instead,” DWP Live Founder and President Danny Whetstone explained. For many years the event production industry has been trying to track individuals on stage in real time. “With BlackTrax technology, event designers won’t miss a cue anymore, lighting and projections will intelligently track performers,” said Gil Densham, president of CAST. “This is a great advancement for those organizing a show, and for those on stage who can now move about more spontaneously without risk.” Adobe Summit, a long-running, prestigious digital marketing summit, included many high-profile speakers, such as George Clooney, Donny Osmond and soccer player Abby Wambach. Over 10,000 marketers from all over the world attended the event. “We definitely need to thank Christie Lites for bringing us into this project and letting us highlight some of what BlackTrax can do,” said Greg Foster, DWP Live general manager and project manager for this event.

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